communication junction

We’re back from a longer than normal break with our longest episode ever:

Leave your comments and suggestions for the show on the blog:

http://www.communcationjunction.com.au/

In our first episode for 2012 we explore:
- The value of a Twitter follower
- Is Google+ a cemetery?
- How much engagement should you expect on a Facebook page?

Leave your comments and suggestions for the show on the blog: http://www.communcationjunction.com.au/

In this episode:
- Is the social network market saturated?
- Predictions for 2012
- Can brands take a holiday from social media?
- News consumption in the digital age
- More listener questions

And a happy holidays to you and yours! Thanks for listening

In this episode:
- Social media stuff ups
- Google+ launches brand pages
- Vile Kyle
- Panasonic cries wolf
- We answer your questions!

Leave your comments and suggestions for the show on the blog: http://www.communcationjunction.com.au/

In this episode:
- The social media response to the Qantas grounding
- Falling Klout scores
- Coke’s personalised bottles campaign
- Panasonic’s latest pranks fall flat

Sorry about the audio, we’re having teething problems with our new mic. We’ll be back next time with Shai Coggins (hopefully).

Leave your comments and suggestions for the show on the blog: http://www.communcationjunction.com.au/

In this episode we pass a significant milestone in the life of this podcast and discuss Facebook’s raft of new changes and what this means for users and businesses. We also revisit social media for a social good, Google+ and how Mal stayed off Twitter for an hour and raised money for charity.

Leave your comments and suggestions for the show on the blog: http://www.communcationjunction.com.au/

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In our final Marketing Week edition, Mal Chia catches up with Prashant Hari (@prazhari), Innovation Specialist at Colmar Brunton Research and Marketing and PR for Cloud 9 Comix. Prashant is one of the rising stars of social media and today we cover off what it takes to be a successful brand.

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Suffering from Marketing Week withdrawals? Sarah Thomas tracked down Community Manager extraordinaire and one of Australia’s true social media experts Laurel Papworth (aka @silkcharm) for a chat after her sold out masterclass.

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We’re at the halfway mark in Marketing Week, the biggest event on the SA marketing calendar.

Jason, Mal and Sarah caught up to record a wrap-up of the week so far (including ‘the incident’) and what we’re looking forward to.

Included in this podcast from the Via Media “studio” are our thoughts on:

• Our brand new microphone – the Dalek.
• The Via Media ‘Wheel of Karma’ – prizes include ADMA digital marketing certificate course and workshops but the most hotly contested prize was the ‘Man Hug’ from Tom Moon.
• Pete Williams (@rexster) from Deloitte on lean methodology, agile development, a bit of buzzword bingo but also the importance of customer feedback
• The breakfast panel session moderated by Mumbrella’s Tim Burrowes with James Calvert, Russ Mitchinson, Jason Hollamby, Christian Russell, David O’Loughlin and Sudeep Gohil which both Jason and Sarah agreed the only criticism of which was that it could have been much longer.
• Mal thought Gavin Heaton’s masterclass on ‘The Social Way’ was fantastic and talks about it being pitched at exactly the right level (went beyond the Social Media 101) and talking about social media in the context of a broader, continious digital strategy. An abridged version of the session is captured in Mal’s interview with Gavin we recorded earlier in the week.
• Michael Kordahi from Microsoft is voted the week’s most energetic and hilarious presenter who talked about the value of user experience. His example of Starbucks of the ultimate user experience is “violently” challenged by Jason which takes the discussion well away from Marketing Week.
• Sarah comments that Dr Roberta Veale’s session about ‘Wine as a Social Bond’ was interesting to see how they’ll be tracking brand loyalty, engagement and action of several online wine communities including the Adelaide Hills Region with their Wine Room.
• We then talk about the now Marketing Week legend incident at John Hartigan’s session before moving on to wrap things up with the conclusion that year’s Marketing Week  has had the best line-up ever.

Leave your comments and suggestions for the show on the blog: http://www.communicationjunction.com.au/

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